The UAE is ranked among the highest globally from 183 countries in Trading Across Borders and continuously attracts investors and businesses from across different continents. It offers excellent opportunities to business owners and entrepreneurs given its strategic location within the Middle East. Businesses are strategically located to access the Middle East, Asia, Africa, and European markets from one hub. Its tax incentives are promising for any business and have seen many startup companies establish their base here and grown to mega corporations around the world.

Unlike most jurisdictions around the world, the key driver is the stable political climate and the multicultural business climate that allows businesses to flourish. The legal framework and regulations provide for a well-coordinated and incentivized ecosystem for new and old companies to conduct business. However, to succeed in the UAE’s booming market and to take advantage of entries to neighbouring markets, investors must carefully consider their setup options. This starts from the very first basic step of picking a business name when starting a company.